> ## Documentation Index
> Fetch the complete documentation index at: https://help.experro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# AI Knowledge

The **AI Knowledge** page is where you teach Experro about your storefront’s unique characteristics so that its AI-driven features such as search suggestions, product recommendations, and autocomplete can be fine-tuned for your business. By providing detailed information about your industry, brand, product catalog, and target customers, you enable the platform’s AI model to deliver more accurate, relevant insights.

<img src="https://mintcdn.com/experro/sj9S7fe9gHtYfABJ/images/configurations/ai_knowledge.png?fit=max&auto=format&n=sj9S7fe9gHtYfABJ&q=85&s=12009009731b78af22de0e593c4a21e2" alt="" width="1903" height="1079" data-path="images/configurations/ai_knowledge.png" />

## What You Can Do on This Page

1. **Specify Your Industry**
   – Choose the category that best describes your line of business, helping Experro leverage domain-specific language and patterns.
2. **Define Your Brand Identity**
   – Enter your company name and a succinct brand tone statement so AI suggestions align with your voice and style.
3. **Clarify Your Offerings**
   – Detail exactly what you sell—and just as importantly, what you don’t sell—to avoid irrelevant recommendations.
4. **Profile Your Customers**
   – Describe your ideal shoppers, including demographics, interests, and buying behaviors, so AI can tailor product suggestions, messaging, and promotions to them.

### AI Knowledge Settings

| Field                                  | Description                                                                                                                                                                                        |
| -------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Industry**                           | Select from the dropdown the sector that most closely matches your business (e.g., “Apparel & Fashion,” “Electronics,” “Home & Garden”). This guides AI in using industry-appropriate terminology. |
| **Company Name**                       | Your official business name (e.g., “Acme Outdoor Supplies”).                                                                                                                                       |
| **Business Overview**                  | A brief summary (2–3 sentences) of your company’s mission, history, and core strengths. Helps the AI contextualize your brand narrative.                                                           |
| **Brand Tone**                         | A concise statement of your brand’s voice and tone.                                                                                                                                                |
| **What Kind of Products Do You Sell?** | Provide specific details about your catalog (e.g., “We sell camping tents, sleeping bags, and portable stoves designed for lightweight backpacking”). The more precise, the better AI performs.    |
| **What Do You Not Sell?**              | Clarify any product categories you explicitly exclude (e.g., “We do not carry apparel, footwear, or climbing gear”). Ensures AI won’t suggest irrelevant items.                                    |
| **Who Are Your Targeted Customers?**   | Describe your ideal shopper profiles (e.g., “Outdoor enthusiasts aged 25–45, middle-income, interested in ultralight gear and sustainable products”). Guides AI personalization for promotions.    |

#### How to Configure

1. **Select Storefront**
   – Use the dropdown at the top right to pick the channel to which these AI settings should apply.
2. **Complete All Fields**
   – Ensure every field is filled out with clear, specific information.
3. **Click Save**
   – Persist your AI knowledge settings. Experro will use this data to train its models and surface better suggestions.