> ## Documentation Index
> Fetch the complete documentation index at: https://help.experro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Customers

The **Customers** tab under **Insights → Dashboard** offers a deep dive into your audience composition and purchasing behaviors. Begin by selecting a date range with the **Time Selector**; all widgets on this page will reflect metrics from that interval.

## Customer Counts & Rates

* **Customers**: Total number of customer accounts during the selected period.

* **New Customers**: Number of new customers within the timeframe.

* **New Customer Rate**: Percentage of total customers represented by new customers (New Customers ÷ Customers × 100).

* **Returning Customer Rate**: Percentage of total customers who had purchased previously and returned to buy again (Returning Customers ÷ Customers × 100).

## Revenue-Based Segmentation

* **Top Customers by Revenue**: Breakdown of customers who generated the highest total revenue during the period, starting from highest to lowest.

* **Top New Customers by Revenue**: Identifies the first-time buyers whose initial purchases contributed the most revenue.

* **All Customer Summary by Revenue**: A comprehensive table or chart summarizing every customer’s total revenue, useful for identifying your best‑valued accounts.

## Geographic Insights

* **Customers by Region**: Breaks down customer count by geographic region, helping you tailor regional marketing and support efforts.