> ## Documentation Index
> Fetch the complete documentation index at: https://help.experro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Overview

Experro **Banners** empowers merchandisers to place promotional content (image, video or HTML) directly within **Search Results**, **Category Pages**, and **Collection Pages** — controlling what shoppers see and where they see it, at the exact moment when they are browsing and searching.

<img src="https://mintcdn.com/experro/reN7BrvutF8BjLV5/images/banners/Banners_Image.jpg?fit=max&auto=format&n=reN7BrvutF8BjLV5&q=85&s=0fd41b949ee5dc90b1dffbe32af3e539" alt="" width="1440" height="984" data-path="images/banners/Banners_Image.jpg" />

Whether you’re promoting seasonal sales, highlighting new collections, or driving traffic to high-value pages, Banners ensure your marketing appears exactly when shoppers are actively browsing or searching.

By blending placement flexibility with real-time preview and device-level control, Banners lets your team:

* **Promote campaigns in context** — surface a "Summer Sale" banner on search results for "swimwear" and "dresses", not sitewide.
* **Drive traffic to high-value pages** — redirect shoppers from a browse page directly to a new collection, brand landing page, or campaign PLP.
* **Reinforce brand partnerships** — display co-branded content on category pages during joint campaigns, without modifying the product catalog.
* **Capture high-intent moments** — meet shoppers with relevant offers when they are actively searching, not after they have already left.
* **React to seasonal trends** — launch and retire promotional banners on a schedule, with no manual cleanup required.

## What Are Banners?

Banners are promotional content units that appear within product discovery pages, configured and managed entirely from **Discovery → Banners**.

Each banner works on a **two-step model**:

1. [**Create and configure the banner**](/experro_discovery/banners) (content, layout, device behavior)
2. [**Attach it to a Merchandising Rule**](/experro_discovery/merchandising/rule_types/banner_rule) that controls where and when it appears

<Note> **Two-Step Model**\
Creating a banner does not make it live. A banner only appears on your storefront when it is attached to an active Merchandising Rule. See [**Using Discovery Dashboard: Banners**](/experro_discovery/merchandising/rule_types/banner_rule) for step-by-step setup instructions. </Note>

Unlike traditional merchandising methods, Banners do not interfere with product ranking or relevance. They enhance discovery by adding contextual promotions without altering how products are displayed.

### Banner Content Types

Banners support multiple content formats based on your campaign needs:

| **Type**  | **Best For**                                                                                                                              |
| --------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
| **Image** | Standard format for seasonal promotions, campaign creative, and brand placements. Supports PNG, JPG, AVIF, WEBP or GIF up to 2 MB.        |
| **Video** | High-production campaigns where motion adds meaningful context. Supports video URLs from platforms like YouTube, Vimeo, Dailymotion, etc. |
| **HTML**  | Advanced scenarios: countdown timers, dynamic copy, embedded interactive elements, personalized messaging.                                |

For optimal alignment, the banner dimensions should match the size of a single product tile in the PLP grid.

### Placement and Layout Control

Banners integrate directly into the product grid. Seven layout options control where the banner appears relative to products:

| **Layout**      | **Where It Appears**                                                              |
| --------------- | --------------------------------------------------------------------------------- |
| **1x1**         | Inline within the product grid, occupying the same space as a single product tile |
| **1x2**         | Spans two product columns in a single row                                         |
| **1x3**         | Spans three product columns in a single row                                       |
| **Full Width**  | Stretches across the entire width of the product grid                             |
| **Top**         | Above all products, before the grid begins                                        |
| **Bottom**      | Below all products, after the grid ends                                           |
| **Below Facet** | Between the filter panel and the product grid                                     |

Each layout can be configured independently for Desktop, Tablet, and Mobile, ensuring your banners adapt to different screen sizes without breaking the browsing experience.

**Example: "Summer Jewelry Sale" Banner**

A jewelry retailer is launching a 30% off summer sale. The goal is to promote it on search results pages — not sitewide — because shoppers searching for jewelry are the highest-intent audience.

1. **Banner Creative:** Full-width campaign image featuring the hero piece, with a "Shop Now" CTA linking to the sale collection page.

2. **Layout:** Full Width, positioned above the product grid to anchor the page without competing with product tiles.

3. **Device Configuration:** Landscape crop for Desktop and Tablet; a separate portrait crop for Mobile to preserve the focal point.

4. **Merchandising Rule:** A Search Rule targeting queries like "gold necklace," "diamond earrings," and "summer jewelry" — the banner appears only when shopper intent matches.

5. **Schedule:** Live June 15 to July 31. The rule can be scheduled to publish and run during a specific interval of date and time. The rule deactivates automatically — no manual cleanup required.

6. **Event Tracking:** The onload event tracks impressions, clicks, and other interactions, and sends this data to third-party marketing platforms. An Onclick event records CTR and passes click data to the retargeting platform.

| **Why It Works**                                                                                                                                                               |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ |
| **Intent-matched placement:** Shoppers searching for jewelry see a jewelry sale — not a generic homepage banner they have already scrolled past.                               |
| **No ranking disruption:** The banner sits within the grid but does not alter which products appear or in what order. Discovery stays merit-based; promotion stays controlled. |
| **Measurable from day one:** Impression and click events are tracked the moment the rule goes live, giving the team real performance data before the campaign closes.          |

Ready to build your first banner? See [**Using Discovery Dashboard → Banners**](/experro_discovery/banners) for step-by-step setup instructions.