> ## Documentation Index
> Fetch the complete documentation index at: https://help.experro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# View Experiment Results

Opening an experiment shows its results screen. A summary bar sits above a set of tabs — **Traffic** and **Metrics** always, plus one tab for each experience type in the experiment.

## The Summary Bar

| Element         | What it shows                                     |
| --------------- | ------------------------------------------------- |
| **Channel**     | The channel the experiment runs on                |
| **Language**    | The language the experiment runs in               |
| **Time Period** | Days remaining until the end date                 |
| **Status**      | Draft, Scheduled, Published, Paused, or Completed |

**Time Period** shows `∞ days` when no end date is set, and is hidden while the experiment is a draft.

Ending an experiment early freezes both readings. An experiment ended with two days left permanently shows "2 days left" — a record of how early you stopped it.

## Traffic Tab

**Traffic Allocation** compares the split you configured against what actually happened.

| Column              | Meaning                        |
| ------------------- | ------------------------------ |
| **Expected**        | The percentage you configured  |
| **Actual**          | The percentage actually served |
| **Unique Visitors** | Distinct people                |
| **Visitors**        | Total visits                   |

Small gaps between expected and actual are normal. Large or persistent gaps are worth investigating before you trust the results.

Below it, **Assigned Traffic** plots each group's share over time.

<Frame>
  <img src="https://mintcdn.com/experro/vL9u48aLzyWUbwlI/images/experiments/analytics/imagesource_traffic.png?fit=max&auto=format&n=vL9u48aLzyWUbwlI&q=85&s=4de3e1ed9f7b496bf464b89cea492b0c" alt="" width="1444" height="904" data-path="images/experiments/analytics/imagesource_traffic.png" />
</Frame>

## Metrics Tab

Metrics are split into **Primary Metrics** and **Secondary Metrics**, each showing one row per group.

| Column                  | Meaning                                   |
| ----------------------- | ----------------------------------------- |
| **Traffic Split**       | The share of traffic this group received  |
| **Conversion/Visitors** | Conversions against visitors measured     |
| **Expected Conversion** | The conversion rate for this group        |
| **Improvement**         | Relative change against the control group |

The control group is marked with a lock icon and reads `Baseline` in every improvement column. Each variant is measured against it.

**Lift** is the relative improvement of a variant over the control, calculated as `((VariantMetric - ControlMetric) / ControlMetric) * 100`.

Below the tables, **Metrics Over Time** plots a selected metric for every group.

<Note>
  Judge the winner on the primary metric. Secondary metrics tell you whether the win came at a cost elsewhere.
</Note>

<Tip>
  Resist reading results in the first days of a test. Early numbers swing widely, and a variant that looks ahead on day two often finishes behind.
</Tip>

## What's Next

* [Experience Analytics](/experiments/analytics/experience_analytics)
* [End an Experiment](/experiments/managing_experiments/end_an_experiment)