> ## Documentation Index
> Fetch the complete documentation index at: https://help.experro.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Source

The Source dashboard reports on where your traffic and revenue come from — referral channels, geographies, and marketing campaigns.

## How to Use Source

Navigate to the Analytics section and select Source from the left navigation. Set the site, device, date range, and comparison period from the controls in the upper right.

Use the dashboard to attribute revenue back to acquisition efforts, to spot geographic expansion opportunities, and to validate that paid spend is converting. The dashboard has three tables, each surfacing a different cut of the traffic-source picture.

<Frame>
  <img src="https://mintcdn.com/experro/BmXV79G_gooq9XEY/images/analytics/Analytics_Source.png?fit=max&auto=format&n=BmXV79G_gooq9XEY&q=85&s=569353c1ebffcf0798558c9b77627a45" alt="" width="3332" height="1696" data-path="images/analytics/Analytics_Source.png" />
</Frame>

## Top Referrals / Channels

A ranked list of traffic sources with visits and revenue per source. Tells you which inbound channels are pulling their weight on a revenue basis, not just on a visit basis.

## Top Geographics

A geographic breakdown of visits and revenue by country. Rows are expandable — clicking the arrow next to a country drills into the states or regions within that country where applicable. For example, a United States row expands into Maine, Florida, Arizona, Washington, and Illinois, each with its own visit count and revenue contribution. Use the See More link at the bottom of a country's expanded list to load additional regions when more than the first few are populated.

<Tip>
  When you launch a new locale or shipping market, monitor Top Geographics weekly for the first few months to track adoption. When you see a previously-small region trending up, that's a signal to consider localized merchandising or a dedicated site variation.
</Tip>

## Top Campaigns

UTM-based campaign tracking with revenue attribution. Each row in the table represents a unique combination of UTM Source, Campaign, Medium, and Content, with the visits and revenue attributed to that combination during the period:

* **UTM Source** — The platform the visitor came from: google, facebook, linkedin, twitter, youtube, pinterest, tiktok, snapchat, quora, reddit, and so on.
* **Campaign** — The named campaign the visitor came from: Summer Blast 2025, Style Promo, July Campaign, Flash Deal, and so on.
* **Medium** — Marketing medium: CPC, Social Ads, Email, Referral, Video Ads, Search Ads, Podcast Ads.
* **Content** — The specific creative or content variation: Ad Group A, Carousel 3, Weekly Blast, Offer Code 20, Post Series 2, Static Image 5, Monthly Highlights, Promo Code 30.
* **Visits and Revenue** — Direct revenue attribution per campaign row.