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Sort rules in Experro allow you to define the order in which products are displayed in search results and category pages. By specifying precise sorting criteria, you can ensure that products are presented in a way that aligns with your business objectives—whether that’s highlighting the most relevant or highest-rated items. By configuring sort rules, you enhance the user experience by presenting products in a logical, user-friendly sequence (such as sorting by price, popularity, or rating).

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Use Case

Scenario:
An online retailer wants to showcase top-rated products by displaying items with the highest ratings at the top of search results. Solution:
Implement a sort rule that arranges products in descending order based on their ratings. Outcome:
Users are quickly guided to the most popular products, resulting in increased customer satisfaction, improved engagement, and higher conversion rates.

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Creating Sort Rules

To create a sort rule, follow the steps detailed in the Configuring Rules Section. Once you select the operation as Sort, provide the details below

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Configuration Details

When configuring a sort rule in Experro, you will need to provide the following details:

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Key Considerations

  • Mutual Exclusivity:
    When a sort rule is active, you cannot use boost, bury, slot, or pin rules simultaneously. Only include or exclude rules may be applied in conjunction with sort rules.
  • Rule Priority: If multiple rules are configured for the same duration and conditions, they will be applied in this order:
    • Overall Rule Priority: Pin → Slot → Boost/Bury/Include/Exclude
    • Within Boost/Bury/Include/Exclude: Exclude → Include → Bury → Boost
Example: If both Boost and Bury rules are set, the Bury rule takes precedence, overriding the Boost rule. By effectively utilizing sort rules, you can control the sequence of product displays, ensuring that users see the most relevant items first. This alignment with your merchandising strategy not only improves the overall shopping experience but also drives higher engagement and sales.