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Facets in Experro enable shoppers to refine search results by filtering products based on key attributes like brand, price, color, size, category, and more. By transforming raw product metadata into intuitive filter controls, Smart Facets help customers drill down to exactly what they want, reducing search friction and driving engagement.

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Why Facets Matter

  • Enhanced User Experience:
    Facets streamline navigation by enabling users to easily eliminate irrelevant options, resulting in a more focused and efficient search process.
  • Improved Relevance:
    By filtering out non-essential products, facets ensure that search results are closely aligned with the user’s intent, displaying only the most pertinent options.
  • Increased Conversion Rates:
    A well-designed facet system helps users quickly find the products they desire, which can lead to higher engagement and improved sales.

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Smart Facets Capabilities

CapabilityDescription
AI-Powered Facet RankingExperro tracks every facet interaction—clicks, expansions, time spent—and applies AI to rank filters by real-time engagement, ensuring top choices appear first.
Optimized PerformanceMonitor facet usage and conversion metrics in real time, then adjust or reorder facets to continually improve engagement and reduce bounce rates.
Dynamic Expand/CollapseAutomatically expand the most relevant facet groups based on query or category, while collapsing less pertinent ones for a cleaner, context-aware UI.
Selective HidingHide internal or low-value attributes (e.g., out-of-stock sizes, internal SKUs) to simplify the interface and guide shoppers toward available options.
Customizable GroupingsOrganize facets into logical sections—size, price, brand, rating—so shoppers can navigate large catalogs without feeling overwhelmed by too many choices.

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Practical Example

A customer searches for “hiking boots.”
  1. AI-Driven Ranking: “Size” and “Waterproof” facets surface at the top, reflecting real-time shopper interest.
  2. Dynamic Display: The “Price” range facet automatically expands to show relevant tiers, while “Brand” remains collapsed until clicked.
  3. Selective Hiding: Out-of-stock sizes and discontinued models are hidden, keeping the experience smooth.
With Smart Facets, customers zero in on their ideal hiking boot in seconds—fueling faster conversions and a more satisfying discovery process.

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Best Practices for Facet Configuration

  • Limit the Number of Facets:
    Display 5–7 top‑priority facets to avoid overwhelming users. Prioritize facets with the highest impact (e.g., Price, Brand, Category)
  • Use Clear, Descriptive Labels:
    Ensure facet names are instantly understandable (e.g., “Filter by Size” vs. just “Size”).
  • Show Result Counts:
    Display the number of matching products next to each facet value to set expectations and guide user choices.
  • Test Regularly:
    Monitor user interactions with facets and adjust configurations based on performance data to continuously enhance the search experience.
By following these configuration steps and best practices, you’ll create a faceted navigation system in Experro that delivers an intuitive, efficient, and high‑converting search experience.