Getting Started
Merchant Intelligence
Managing an eCommerce storefront means juggling data collection, performance analysis, A/B testing, and optimization—all while keeping campaigns and promotions on track. Merchant Intelligence in Experro Discovery streamlines this process by delivering real-time, AI-powered insights and suggestions through our Eywa engine. It proactively monitors shopper experiences, identifies opportunities and issues, and even offers automated optimizations—so merchandisers and managers can focus on strategy, not spreadsheets.
Key Capabilities
| Capability | Description |
|---|---|
| Optimization Opportunities | Eywa continuously scans site interactions to surface underperforming queries, low-converting categories, and high-impact tests—so you never miss a chance to improve. |
| Search Trends | Track top-searched terms over time, uncover emerging demand, and feed that intelligence back into merchandising, promotions, and inventory planning. |
| Zero & Low-Result Insights | Identify queries that return few or no results, then refine synonyms, dictionaries, or suggestions to close those gaps and prevent lost sales. |
| Category Performance | Monitor how each category or collection page converts and engages visitors—then adjust placement, filters, or product mix based on data-driven recommendations. |
| First-Party Behavior Tracking | Capture detailed, cookie-less shopping signals (clicks, filters, dwell time) for more accurate performance metrics than third-party analytics platforms. |
| 360° Customer Intelligence | Combine session signals, purchase history, and site-wide behavior to build comprehensive profiles—fueling more relevant search, recommendations, and merchandising decisions. |
| Revenue & ROI Intelligence | Tie every optimization back to revenue impact and ROI, making it easy to prioritize high-value opportunities and justify investment in discovery initiatives. |
Why Merchant Intelligence Matters
- Proactive Issue Resolution: Instantly detect and address performance dips before they impact sales.
- Data-Driven Strategy: Replace guesswork with clear, actionable insights on what to boost, bury, or test next.
- Efficiency Gains: Automate repetitive analysis and rule adjustments, freeing your team to focus on high-level merchandising strategy.
- Continuous Optimization: With Eywa’s AI suggestions and auto-implement options, your storefront evolves in real time to meet changing customer needs.