Experro Collections empowers merchants to curate and showcase hand-picked groups of products—whether seasonal bundles, thematic assortments, or promotional sets—directly within search results, category pages, and recommendation slots. By blending AI-driven discovery with human curation, Collections transforms your storefront into a dynamic, story-driven journey that boosts engagement and average order value—all without writing a single line of code. By combining three modes of collection creation, you can leverage collections to:
  • Tell compelling stories (e.g. a “Cozy Cabin Getaway” bundle of flannel shirts, wool socks, and camp mugs)
  • Drive cross-sell and upsell (e.g. “Home Office Essentials” grouping desk lamps, ergonomic chairs, and monitor stands)
  • React in real time to inventory changes, promotions, or seasonal trends.

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What Are Collections?

Collections are flexible assortments of products you surface anywhere in the customer journey—on search pages, category pages, home pages, or dedicated landing experiences. They come in three flavors:

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AI-Generated Collections

Let Experro’s generative AI do the heavy lifting. Provide a prompt—“boho festival accessories,” or “sleek leather winter jackets,” —and Experro instantly assembles a matching set of SKUs.
  • Example: Ahead of Coachella week, fire off “festival sandals + fringe bags” and automatically surface that capsule collection site-wide.
  • Benefit: Zero manual SKU tagging and instant time-to-market.

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Product Query

Define dynamic rules that pull products in and out as your catalog evolves. Use simple boolean logic—tag:summer AND price:<100—to power endlessly updating assortments.
  • Example: “Back-to-School Essentials” pulls in all items tagged school under $50; as you add new backpacks or pens next semester, they automatically appear.
  • Benefit: Hands-off upkeep for large, rule-based assortments.

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Static CSV Uploads

For full control, upload a CSV of up to 10,000 SKUs to lock in a precise list. Ideal for one-off promotions or editorial features.
  • Example: “Executive Gift Guide” for corporate clients—hand-picked leather portfolios, premium pens, and monogrammed notebooks.
  • Benefit: Exact lineup you choose, with no pops or drops until you upload a new file.

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Example: “Festival Season” Collection

Imagine you’re a footwear retailer gearing up for summer music festivals. With Experro Collections, you can spotlight your festival-ready styles right when shoppers are searching for them.
  1. Collection Name:
    Festival Season Footwear
  2. Scope:
    Automatically include any sneaker or sandal tagged with festival in your catalog (e.g., bright gladiator sandals, embroidered canvas kicks)
  3. Display Placement:
    Inject a dynamic carousel immediately for any query containing “sandals,” “boots,” or “festival shoes.”
  4. Activation Schedule:
    Go live on June 1 (just before peak festival season) and automatically retire on August 31 to keep your storefront fresh.
  5. Merchandising Boost:
    Within this carousel, pin your hero SKU—say, a limited-edition leather sandal—at position one, then boost related boho-style options by +20% so they surface ahead of the rest.
Why It Works:
  • Contextual Relevance: Shoppers typing “festival sandals” see curated festival picks, not generic summer shoes
  • Timely Promotions: The time-bound activation ensures you capture festival traffic without manual clean-up.
  • Strategic Merchandising: Pinning and boosting your key styles guarantees they get prime real estate in the carousel.
With this setup, when a shopper searches for “boho festival boots” or “gladiator sandals,” they immediately encounter your hand-picked festival line—dramatically increasing the chances they’ll click through, add to cart, and join in the festival fun.