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Experro’s Opportunities Dashboard surfaces three critical insight streams—Trending Up, Trending Down, and Zero Results—so you can continuously optimize search relevance, merchandising, and catalog completeness. By combining data monitoring with targeted actions (Try, Merchandise, Add Synonyms, Add Phrases), you’ll turn raw analytics into measurable improvements in engagement and conversion rates.

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Identifying Opportunities from the Dashboard

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Overview

The Opportunities Dashboard organizes actionable search insights into three tabs:
  • Trending Up Results:
    Displays search terms that are gaining popularity over your selected timeline. This tab helps you identify emerging trends so you can capitalize on new customer interests.
  • Trending Down Results:
    Shows search terms that are declining in popularity. These insights allow you to pinpoint potential issues or adjust strategies for keywords that are losing traction.
  • Zero Search Results:
    Lists search terms that return no results. This highlights gaps in your product catalog or search configuration that may need attention.
For each search term in these tabs, you can take various actions by clicking menu icon. The available actions include:
  • Try: Test the search term to view current results.
  • Merchandise: Create or modify merchandising rules associated with the term.
  • Add Synonyms: Enhance search relevance by adding alternative terms.
  • Add Phrases: Group related words to ensure accurate search interpretation.

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Step‑by‑Step Workflow

1

Access the Opportunities Dashboard

  • Navigate to Discovery → Analytics → Opportunities.
  • Choose the tab of interest (Trending Up, Trending Down, or Zero Results).
2

Analyze Your Data

  • Trending Up: Look for spikes tied to promotions, new launches, or external events. Integrate multiple data sources (e.g., marketing campaigns, social media buzz) for context.
  • Trending Down: Cross‑reference with inventory and performance metrics to pinpoint root causes—out‑of‑stock items, diminished demand, or poor display.
  • Zero Results: Group similar zero‑result terms (e.g., “bamboo toothbrush,” “eco toothbrush”) to prioritize catalog expansion or synonym additions.
3

Take Action on Each Term

  • Click menu icon next to a term.
  • Select Try to validate existing search behavior.
  • Choose Merchandise to open the rule engine—set up boosts, buries, pins, or slots tailored to that query.
  • Use Add Synonyms to capture related terms and Add Phrases for compound queries.
4

Validate & Iterate

  • After changes, test searches to confirm improved results.
  • Monitor the same tab periodically—what’s trending one week may cool off the next. Practice ongoing change management, assigning stakeholders and documenting updates.

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Leveraging Data for Strategic Decisions

  • Capitalize on Emerging Trends:
    Use Trending Up data to adjust promotions, update landing pages, or feature products in banners—acting quickly on what’s resonating with users.
  • Address Declines Proactively:
    For Trending Down terms, consider targeted remarketing, refreshed imagery/descriptions, or adjusting stock levels to reignite interest.
  • Resolve Catalog Gaps:
    Zero Results insights drive catalog enrichment. Add new products or configure synonyms/phrases so that searches yield at least related items—even if exact matches aren’t yet in stock.
  • Holistic Dashboard Best Practices:
    Keep dashboards focused on your core KPIs (e.g., search CTR, add‑to‑cart rate). Avoid clutter—start with a straightforward question (“Which search terms underperform?”) and build around that.
  • Measure & Forecast:
    Integrate Opportunities data with broader ecommerce analytics (revenue, traffic, inventory). Use trend analysis to forecast demand and plan inventory accordingly.
By continuously monitoring and acting on these three Opportunity streams, you’ll transform raw search data into targeted actions—optimizing product visibility, improving user satisfaction, and driving sustainable growth.