Experro’s Analytics module offers a comprehensive suite of dashboards equipped with interactive widgets, enabling you to monitor, analyze, and refine various aspects of your search and merchandising performance. By leveraging these dashboards, you can make informed, data-driven decisions to enhance user experience and drive conversions.

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Autocomplete Analytics

This dashboard focuses on the performance of the Autocomplete feature:
  • Breakdown by Type: Analyze the distribution of different autocomplete suggestion types, such as by products, categories, recent search etc.
  • Performance Over Time: Monitor how user interactions with autocomplete suggestions evolve over selected timeframes.
  • Top Selected Suggestions: Identify the most frequently chosen autocomplete options to understand user preferences.

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Category Analytics

The Category Analytics dashboard offers insights into the performance of individual product categories:
  • Category Views and Clicks: Measure how often category pages are viewed and interacted with.
  • CTR and Add to Cart Rate: Evaluate the effectiveness of category pages in driving user actions.
  • Total Orders and Revenue: Analyze orders and revenue generated from each category.
  • Performance Over Time: Track trends in category performance.
  • Conversion Funnel: Visualize the customer journey from category view to purchase.
  • Device Breakdown: Understand how different devices influence category performance.
  • Top Categories: Identify which categories are the most popular.

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Facet Analytics

The Facet Analytics dashboard focuses on user interactions with facet filters:
  • Facet Interactions: Track how frequently users interact with facets.
  • Searches Involving Facets: Monitor the number of searches that use facet filters.
  • Category-Level Analysis: Evaluate facet usage across different product categories.
  • Facet Engagement Rate: Measure the percentage of users interacting with facets.
  • Most Popular Facets: Identify which facets are most commonly used.
  • Overall Facet Performance: Review aggregate performance metrics for facet filters.
By combining insights from both the Opportunities and Analytics sections, Experro empowers you to make informed, data-driven decisions that continuously refine your merchandising and search strategies.