AI Merchandising
What is Experro Merchandising?
Overview
Experro Merchandising is a comprehensive tool that enables you to control how products are displayed in your digital storefront. It provides a framework for creating, managing, and automating rules that determine product placement based on specific criteria. This capability helps ensure that the right products are shown to the right customers at the right time, ultimately improving search relevance and increasing conversion rates. By leveraging Experro’s Rule-based merchandising , you can effectively transform casual browsers into engaged buyers. The system is designed to be flexible, allowing you to configure rules that target product promotions, optimize placement, and deliver personalized shopping experiences.
Experro’s AI Merchandising combines generative AI intelligence with intuitive rule-based controls—empowering merchants, eCommerce managers, and merchandisers to optimize every product placement for maximum impact.
With just a few clicks, you can layer your expertise on top of automated AI insights to spotlight high-value SKUs, drive cross-sells, and execute targeted campaigns—no developers or guesswork required.
Key Capabilities
| Capability | Description |
|---|---|
| Visual Merchandiser | A drag-and-drop interface that lets you build and preview merchandising campaigns—perfect for both new users and seasoned pros. |
| Site-Wide Rule Engine | Deploy boosts, buries, pins, slots, and exclusions globally or scoped by category, search query, or collections. |
| Product Intelligence | Surface real-time insights on product visibility, engagement, and revenue performance to guide data-driven merchandising decisions. |
| Targeted Campaigns | Tailor promotions to customer segments, geographies, or local events—apply rules based on brand, theme, inventory, or any attribute you choose. |
| Scheduled Rules | Predefine and schedule time-decay boosts or demotions for key events (e.g., Black Friday, seasonal launches), then let Experro handle the timing. |
| AI-Enhanced Controls | Eywa, our Generative AI engine, refines merchandising rules using live behavior signals—optimizing for your business KPIs automatically. |
| Experimentation Tools | Run A/B tests on different rule sets, preview changes interactively, and view rule-level performance metrics to continuously improve ROI. |
How AI Merchandising Drives Results
- Spotlight New Arrivals Instantly Automatically boost fresh products into the top 20 search results on day one—building momentum from launch.
- Maximize Cross-Sell & Upsell Promote complementary items (e.g., “Summer Caps” alongside “Florida Tees”) to create ready-made bundles and increase cart totals.
- Optimize Inventory Flow Prioritize sale or surplus stock to accelerate turnover, and demote out-of-stock or discontinued items to avoid frustration.
- Enhance Themed Experiences Feature curated, branded pages—like holiday gift guides or limited-edition capsule collections—to tell a cohesive shopping story.
- Unlock Sponsored Placements Create new revenue streams by allocating prime “sponsored” slots to partners or high-margin products without disrupting the customer journey.