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Experro Merchandising Rules form the foundation of our rule-based merchandising system, granting you complete control over how products are displayed—or hidden—on your digital storefront. This powerful approach allows you to tailor the shopping experience to meet your specific business goals. Whether you need to boost high-margin items during a promotional event, demote products that are underperforming, or customize displays for different customer segments, our system enables you to present the right products to the right users at precisely the right time.

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Key Points

  • Dynamic Adaptation:
    Rules can be dynamically defined and updated to respond to changing customer behavior and inventory variations, ensuring that your storefront remains relevant and profitable in real time.
  • Flexibility in Merchandising:
    The rule-based system supports a variety of strategies—from emphasizing new or popular products to de-prioritizing outdated or low-stock items—allowing for tailored product curation across all channels.
  • Wide Range of Rule Types:
    Experro supports multiple types of merchandising rules to fit various scenarios, including:
    • Boost Rules: Elevate the ranking of selected products.
    • Bury Rules: Lower the ranking of specified products.
    • Include/Exclude Rules: Force the presence or absence of certain products.
    • Sort Rules: Rearrange products based on defined criteria.
    • Pin Rules: Fix products in a specific position.
    • Slot Rules: Reserve a specific range of positions for targeted products.
Each rule type can be configured with precise conditions tailored to your catalog and business objectives. For detailed configuration steps, best practices, and technical documentation on each rule type, please refer to Configuring Rules and Types of Rules from our resource center.