At its core, Experro Search transforms raw product data and customer interactions into an ever-smarter discovery engine. Here’s an end-to-end look at what happens behind the scenes:
1

Continuous Catalog Sync

Experro connects directly to your backend (Shopify, BigCommerce, custom API) and ingests every product record—titles, descriptions, metadata, and image variants—in real time. New SKUs, price changes, or inventory updates appear in search results almost instantly.
2

Deep Embedding Generation

  • Text Embeddings: Every word in your product titles, descriptions, and tags is converted into a high-dimensional vector that captures meaning, context, and relationships.
  • Image Embeddings: Variant images (colors, patterns, textures) are passed through specialized vision models to produce vectors that align with the text embeddings—so visual cues carry equal weight in your search.
  • Industry-Specific Training: Embedding models are fine-tuned on fashion, home decor, electronics, or other verticals to maximize relevance for your catalo
3

Unified, Multimodal Index

Both text and image vectors live side-by-side in the same index. A single query—whether typed, spoken, or uploaded as a photo—hits this combined space, enabling true cross-modal matches.
4

Real-Time Behavior Signals

Every shopper action (impression, click, add-to-cart, purchase) is streamed back into Experro. These live signals continuously retrain our ranking algorithms, so the products that perform best—both overall and within each query context—naturally rise to the top.
5

Dynamic Scoring & Ranking

For each query, Experro computes:
  • Relevance Score: Semantic proximity between query and product embeddings
  • Performance Score: Real-time engagement metrics for that query
  • Personalization Score: Known-user affinities + anonymous session signals
  • Merchandising Overrides: Any merchant-defined boosts, pins, or exclusions\ These factors blend via a configurable algorithm to produce one definitive, optimized result list—delivered in milliseconds.
You can tune the weight of each component in “Ranking” under “Algorithm” via your Experro Admin Panel if you want to prioritize, say, performance signals over pure semantic relevance.
Even if you don’t have rich clickstream data yet, Experro will gracefully fall back to its semantic vector search and keyword-matching layers—so your search is always fast and accurate.