Experro Merchandising rules provide granular control over how products are presented across your digital storefront. With a layered system, you can apply these rules at different levels to meet both broad site-wide objectives and specific contextual needs, ensuring that each customer receives the most relevant product display.

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Global Rules (Site Rules)

Global rules—sometimes referred to as site rules—apply universally across your entire website. They serve as a consistent baseline for your merchandising strategy by automatically affecting every search query and category page.
  • Application:
    Global rules are ideal for site-wide promotions, such as boosting high-margin products or consistently demoting underperforming items.
  • Example: Use global rules to promote high-margin products across the entire site or to demote underperforming items, ensuring a continuous influence on product ranking regardless of individual user searches.

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Category Rules

Category rules allow you to tailor product displays for specific product categories. This ensures that the shopping experience is fine-tuned to each category’s unique characteristics.
  • Application:
    These rules are applied only when customers browse a particular category, enabling targeted promotions and display adjustments.
  • Example:
    If a retailer wants to prioritize a specific brand of shoes within the “Footwear” category, a category rule can be created to boost those products exclusively when that category is being viewed.

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Search Rules

Search rules are designed to customize search results based on specific keywords or search queries. They dynamically adjust product rankings according to customer search behavior and intent.
  • Application:
    These rules ensure that, when a customer enters a query like “running shoes” or “formal footwear,” the most relevant and profitable products are featured prominently at the top of the results.
  • Example:
    A search rule can be configured to elevate products that best match the customer’s query, ensuring that high-demand items are always displayed first.

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Integrated Strategy

By combining Global, Category, and Search rules, Experro Discovery provides a robust and dynamic merchandising framework. Each level addresses different aspects of your digital storefront. This layered approach allows you to:
  • Maintain consistent product presentation across the entire site.
  • Tailor displays to specific customer segments or product categories.
  • Dynamically adjust to changing search queries and customer behaviors.
This comprehensive strategy empowers you to optimize product visibility and drive higher conversion rates by ensuring that every product placement aligns with your business objectives.