Search Redirects in Experro empower you to effortlessly guide users to specific pages or search results based on their queries. By intercepting a user’s search term and mapping it to a predetermined URL or results page, this feature streamlines navigation and ensures that customers are quickly directed to the most relevant content.
  • Enhanced User Experience:
    Redirects immediately take users to the content that best matches their queries, reducing search time and providing a smooth, intuitive journey.
  • Promotion of Key Content:
    Administrators can highlight important pages or promotional content—such as a “Contact Us” page or a seasonal product collection—by automatically redirecting relevant queries to these destinations.
  • Improved Search Relevance:
    By funneling users to specifically curated pages, search redirects help ensure that search results align with user intent, boosting both engagement and satisfaction.

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How It Works

Experro intercepts user search queries and compares them with preconfigured redirect rules. When a query matches a rule, the system automatically sends the user to the designated URL or results page. For example, if a user searches for “contact information,” the system can be set to redirect them directly to your “Contact Us” page. Similarly, a search for a specific product name might trigger a redirect to that product’s detail page.

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Managing Search Redirects

Managing search redirects is intuitive and centralized within the Experro Dashboard. Follow these steps to view and manage redirect rules:
  1. Access the Redirects Interface:
    • Navigate to Discovery → Search & Autocomplete → Redirects from the left sidebar.
    • The interface displays a list of all active redirect rules, allowing you to search, view, and manage them.
  2. Viewing and Searching:
    • Use the search bar to quickly locate a specific redirect rule by name.
    • On this screen, you can view its detailed configuration, including the search term(s) and target URL.
  3. Managing Redirects:
    • Add a Redirect:
      • Click the Add Redirect button.
      • In the popup, enter the Search Terms (press Tab to confirm the term), specify the Target URL, and select the Language to determine the correct URL slug.
      • Click Save to activate the redirect rule.
    • Edit a Redirect:
      • Navigate to the rule, click menu icon under Actions column , then select Edit.
      • Modify details such as the Search term or Target URL, and click Save to update the rule.
    • Delete Redirects:
      • Navigate to the rule, click menu icon under Actions column , then select Delete.
      • Confirm the deletion in the popup prompt. You can also select multiple records using checkboxes and delete them in bulk.

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Best Practices

  • Relevance:
    Ensure each redirect rule directly aligns with the user query and leads to content that meets their needs.
  • Testing:
    Regularly test redirect rules to confirm they lead to the correct destinations and maintain a seamless user experience.
  • Transparency:
    When applicable, inform users that a redirect has occurred and offer them options to navigate to alternative content if needed.
  • Maintenance:
    Periodically review and update your redirect rules to reflect changes in your website content, promotions, or evolving user behavior.
By effectively integrating search redirects, you can optimize the search experience within Experro—helping users quickly access the most pertinent content and driving higher engagement and conversion rates.