Skip to main content
The Opportunities section can be used to identify search terms that need your attention — terms that returned no results, returned too few results, or whose volume is shifting noticeably.

​
How to Use Opportunities

Navigate to the Analytics section, then select the Opportunities tab from the left navigation. Set the site, device, date range, and (optionally) the comparison period from the controls in the upper right of the page. The dashboard has four tabs across the top of the table area, each surfacing a different opportunity stream: Zero Search Results, Low Results, Trending Up, and Trending Down. Open the tab of interest to see the search terms in that stream during the selected period.

​
Zero Search Results

Shows search terms that returned no results during the selected period. Each row shows the search term and the number of times it was searched. These are catalog gaps or synonym gaps — fix them and you instantly unlock previously-lost demand.

​
Low Results

Shows search terms that returned some results but not enough to give the shopper a useful selection. Often the highest-value tab in the dashboard — these are shoppers who searched, got results, and still bounced because the result set was too narrow. The table shows the search term, the number of searches, the % Change versus the comparison period, and the Exit Rate. Shows search terms gaining momentum over the selected period. Capitalize on emerging trends — surface these products in banners, on the home page, or in merchandising rules. The table includes the % Change column with a green up arrow for terms that have grown most. Shows search terms losing momentum. Investigate inventory, freshness, or competing categories that may be drawing demand away. The % Change column shows the decline with a red down arrow.

​
Take Action on Each Term

For every search term in the table, you can take action without leaving the dashboard. Click the three-dot menu in the Action column on any row to open the action menu, then pick the action that matches the gap you are trying to close.
  • Try — Opens Search Preview with the term pre-loaded, so you can see exactly what the shopper saw. The fastest way to diagnose what went wrong.
  • Merchandise — Opens the merchandising rule editor with the term pre-scoped. Create a Boost, Pin, or Slot rule that surfaces specific products for this query.
  • Add Synonyms — Opens the synonyms editor with the term pre-loaded. Add equivalent terms so future searches for variations also match.
  • Add Phrases — Opens the phrases editor with the term pre-loaded. Group related words to ensure the search engine treats the phrase as a single unit.

​
Suggested Workflow

Start the week on the Zero Search Results tab — these are the clearest gaps and the easiest wins. Then move to Low Results, focusing on terms with high search volume and high exit rate first. Use Trending Up to pre-position merchandising rules and banners around terms with consistent week-over-week growth. Finally, use Trending Down to investigate decay — sometimes the cause is external (a competitor campaign), sometimes catalog-side (out of stock, removed products), and sometimes search-side (broken merchandising rule).
Click any search term in any tab to open a query-specific drilldown with full conversion and engagement metrics for that one term.