Experro Banners lets merchandisers place promotional content within Search Results, Category Pages, and Collection Pages — directly from the Discovery dashboard.

Banners are built in two stages: creating the banner asset, then attaching it to a Merchandising Rule that controls placement and schedule. Let us start with creating a Banner first. For a feature overview and use-case examples, see the Banners Overview page.

Creating a Banner

Navigation

Select the grid icon at the top left of the application. Select Discovery from the dropdown menu. On the Discovery screen, navigate to Banners from the left panel under Discovery.

Banners List View

The Banners screen displays all configured banners with the following columns:

Field	Description
Name	Internal label assigned to the banner. Used to identify it across the dashboard and within Merchandising Rules.
Status	Indicates whether the banner is Active or Inactive. Only active banners are eligible to display once attached to a live rule.
Created At	The date the banner was created.
Created By	The user who created the banner. Useful for team collaboration and audit tracking.
Action	A menu (···) offering Edit, Clone, Activate/Deactivate, and Delete.

Search and FilterUse the Search bar to filter banners by name. Use the Status dropdown to filter by Active or Inactive.Actions MenuClick ··· on any row to access the following actions:

Edit — modify the banner’s configuration
Clone — duplicate the banner and all settings as a starting point for a new campaign
Activate / Deactivate — toggle the banner’s active status without deleting it
Delete — permanently remove the banner

Create a Banner

Click Add Banner to open the creation modal. Enter the following:

Name (required) — an internal identifier for the banner. Use a naming convention that reflects the campaign and placement, for example: “Summer Sale — Dresses — Search.”
Description (optional) — additional context for your team, such as campaign dates or the intended rule.

Click Save. The banner configuration screen will open.

Configuring Banner

Device Configuration

Banners can be configured independently for Desktop, Tablet, and Mobile. Each device tab has its own layout, content, and visibility settings. To suppress a banner on a specific device, check Hide banner for [device] view within that device tab.Configure devices separately when:

Your banner creative is not responsive across screen widths
You are using a different image crop or aspect ratio per device
You want the banner to appear on desktop and tablet but not mobile, or vice versa

Banner Type

Select the content format for this banner:

Type	Description
Image	Upload a static image (PNG, JPG, AVIF, WEBP, or GIF, up to 2 MB). Standard format for promotional campaigns, seasonal banners, and brand placements.
Video	Display a video banner. Best for high-production campaigns where motion adds meaningful context. Supports video URLs from platforms like YouTube, Vimeo, Dailymotion, etc.
HTML	Paste custom HTML for advanced use cases such as countdown timers, dynamic copy, or embedded interactive elements. Requires front-end familiarity.

Product Grid Layout

Select where the banner appears relative to products on the page.

Layout	Where It Appears
1x1	Inline within the product grid, occupying the same space as a single product tile
1x2	Spans two product columns in a single row
1x3	Spans three product columns in a single row
Full Width	Stretches across the full width of the product grid
Top	Above all products, before the grid begins
Bottom	Below all products, after the grid ends
Below Facet	Between the filter panel and the product grid

Banner Content Settings

Configure the banner’s content and interaction behavior:

Field	Description
Banner Image	Upload the image file. Supported formats: PNG, JPG, AVIF, WEBP or GIF. Maximum file size: 2 MB.
Title	An internal title for the banner. Used in some theme implementations as display text.
Banner Maximum Height	Maximum display height in pixels. Prevents oversized banners from disrupting the product grid layout.
Alt Tag	Describes the banner image for screen readers and search engines. Required for accessibility. Be specific: “Summer Sale — jewelry up to 30% off” is more effective than “promotional banner.”
Redirect URL	The page a shopper lands on after clicking the banner. Can be a collection page, PLP, external URL, or campaign landing page.
Open in New Tab	Toggle on to open the destination in a new browser tab. Recommended when linking to external sites.

Event Tracking

Event tracking connects banner interactions to your analytics stack. Configure JavaScript events to fire when the banner loads or when a shopper clicks it.

Event	When It Fires	Common Uses
Onload	When the banner renders in the browser	Track impressions, fire tracking pixels, trigger A/B testing tools
Onclick	When a shopper clicks the banner	Track CTR, record conversions, send data to retargeting platforms

To configure, paste your JavaScript event code into the Onload Event or Onclick Event field. Events execute in the browser at the corresponding moment without requiring additional page-level changes.

Banner Preview

A real-time Banner Preview panel is available on the right side of the configure screen. The preview updates as you make changes to layout and content.

Note
The preview shows only the content and layout, not your storefront’s actual theme. Final appearance depends on your front-end setup. Always test new banner types in a staging environment before publishing to production.

Save and Activate

Action	What It Does
Save	Stores configuration changes. The banner is saved but not displayed on the storefront.
Activate	Marks the banner as active. Active banners are eligible to display once attached to a live Merchandising Rule.
Cancel	Discards unsaved changes.

Important
Activating a banner does not make it visible on your storefront. A banner only appears once it is attached to an active Merchandising Rule.

See how to Add Banners to Merchandising Rules here. Visit AI Merchandising → Type of Rules → Banner Rule for step-by-step setup instructions.

The Proof of Value

Experro Discovery

Using Discovery Dashboard

Experro Analytics

Plug & Play Integration

Analytics SDK

Banners

Creating a Banner

Configuring Banner

​Creating a Banner

​Configuring Banner

Creating a Banner

Configuring Banner