Details - Experro

Details is the first step of the A/B test flow and the only one you must complete before the experiment exists. Saving this step creates the draft.

Configuration Details

Field	Required	Description
Experiment Name	Yes	A name for the experiment. Names do not have to be unique.
Observation	No	What you noticed that prompted the test. Up to 10,000 characters.
Hypothesis	No	What you expect the change to do. Up to 10,000 characters.
Channel	Yes	The channel the experiment runs on.
Language	Yes	The language the experiment runs in.

Why Observation and Hypothesis Matter

These two fields are optional, but they turn a test into a record others can learn from. Six months later, the numbers alone rarely explain why anyone ran the test. Write the observation as something you measured:

Many users add products to the cart but do not complete the checkout process.

Write the hypothesis as a prediction you can falsify:

Simplifying the checkout steps will reduce friction and increase completed purchases.

Key Considerations

Channel and Language decide which pages, components, algorithms, and rules appear later on the Experience step. Choose them carefully.
Once you save this step, both fields become read-only. To change them, clone the experiment and start again.
If the workspace has only one channel and one language, both fields are hidden and applied automatically.

You cannot move past Details until the name, channel, and language are set.

What’s Next

Metrics