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Details is the first step of the personalization flow and the only one you must complete before the experiment exists. Saving this step creates the draft.

Configuration Details

Key Considerations

  • Channel and Language decide which pages, components, algorithms, and rules appear later on the Experience step. Choose them carefully.
  • Once you save this step, both fields become read-only. To change them, clone the experiment and start again.
  • If the workspace has only one channel and one language, both fields are hidden and applied automatically.
Personalization has no Observation or Hypothesis field. Both belong to the A/B test Details step.

What’s Next