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Metrics define what success means for the experiment. Experro measures every variant against the metrics you set here and uses the primary metric to decide the winning variant.

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Primary and Secondary Metrics

A primary metric is the single KPI the experiment is designed to move. It determines the winner, so pick the one that maps most directly to the business outcome you care about. Exactly one is required. Secondary metrics are tracked alongside it. They explain how and why the primary moved, and they catch damage elsewhere in the funnel. They never decide the winner. Suppose add to cart is your primary metric. Revenue and checkout rate make good secondary metrics — more carts only help if they convert and order value holds.

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Configuration Details

Each metric has two fields. Both are required.

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Choosing a Metric Event

Metric Event opens a two-part list. Ready to Use holds prepared business metrics. All Events holds the raw storefront events your site sends. Tabs at the top filter between the two. Pick the event that reflects what you are changing. A checkout redesign is measured on Checkout Completed. A merchandising change is measured on Units Sold. Metric Name is a label only. It does not have to match the event you choose, so name it for the question you are answering.
Keep secondary metrics to the few that would genuinely change your decision. A long list makes results harder to read, not richer.

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What’s Next