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The Experiments list is the home screen for the module. It shows every A/B test and personalization experiment in the workspace, and it is where you start a new one.

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What You Can Do on This Page

  • Search — find an experiment by name.
  • Filter — narrow the list by channel, language, status, or type.
  • Edit Columns — show or hide the audit columns.
  • Create Experiment — start a new A/B test or personalization experiment.
  • View Archived — see experiments that are no longer active.
  • Clone or Delete — act on a single experiment from the row menu.

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Columns

Four more columns are available through Edit Columns: Created At, Created By, Modified At, and Modified By. They are hidden by default.

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Filtering and Searching

Search matches on the experiment name only. It does not search descriptions or variant names. The four filters are multi-select, so you can combine them — for example, every published A/B test on your French channel.

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Row Actions

Open the row menu to clone or delete an experiment. Clone opens the create flow with every setting copied across. Metrics and results are not copied, and the clone starts as a draft with its dates cleared. Delete asks for confirmation. What the confirmation says depends on the status.
Deleting an experiment permanently removes its configuration, variants, and collected metrics. There is no undo.
To stop a running experiment without losing its data, pause it instead of deleting it.

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What’s Next