Set when the experiment starts, how it stops, and who gets notified when it finishes.
Duration controls the experiment’s running window. Set a start date, and either an end date or nothing at all — an experiment with no end date runs until you end it manually.
Start typing a name or address and Experro suggests matching users. To notify someone outside the workspace, type the full address and press Enter.You can add as many recipients as you need. Badly formatted addresses are rejected with an inline message.
Start Date and End Date are a single linked range. The end date must fall after the start date.
If no end date is set, the experiment runs until you end it manually. Results show ∞ days in place of a countdown.
A draft whose end date has already passed cannot be started until you move the date forward.
Leave a gap of more than three minutes between the start and end dates. The scheduler runs every three minutes, and a shorter window may never publish.
{"docsConfig":{"theme":"mint","$schema":"https://mintlify.com/docs.json","name":"Experro","colors":{"primary":"#4F46E5","light":"#42A5F5","dark":"#818CF8"},"logo":{"light":"https://mintcdn.com/experro/hT4c11DxPL1gRWmf/logo/experro_doc_light.svg?fit=max\u0026auto=format\u0026n=hT4c11DxPL1gRWmf\u0026q=85\u0026s=af188f3ceb4443880665587c1fa81b98","dark":"https://mintcdn.com/experro/hT4c11DxPL1gRWmf/logo/experro_doc_dark.svg?fit=max\u0026auto=format\u0026n=hT4c11DxPL1gRWmf\u0026q=85\u0026s=85dd66896402d5755c62eeac93ae626b","href":"https://www.experro.com/"},"favicon":"https://mintcdn.com/experro/RYBbduMrHwzBglNX/favicon.svg?fit=max\u0026auto=format\u0026n=RYBbduMrHwzBglNX\u0026q=85\u0026s=48efb1fa14a242b5429da66897a870ae","api":{"playground":{"proxy":false}},"navbar":{"links":[{"href":"https://www.experro.com/contact-us/","label":"Support"}],"primary":{"type":"button","label":"Login to Experro","href":"https://admin.experro.app/login"}},"footer":{"socials":{"facebook":"https://www.facebook.com/ExperroDXP","instagram":"https://www.instagram.com/experrodxp","linkedin":"https://www.linkedin.com/company/experro","x":"https://twitter.com/ExperroDxp"}},"seo":{"metatags":{"robots":"index, follow","og:site_name":"Experro"}},"styling":{"latex":true},"navigation":{"global":{"anchors":[{"anchor":"Website","icon":"globe","href":"https://www.experro.com/"},{"anchor":"Case Studies","icon":"book","href":"https://www.experro.com/case-studies/"},{"anchor":"Blog","icon":"blog","href":"https://www.experro.com/blog/"}]},"pages":[]}},"deployment":{"deploymentMetadataValue":{"subdomain":"experro","hasAudioNarration":false,"actualSubdomain":"experro","customDomains":["help.experro.com"],"gitSource":{"type":"github","owner":"minank-m","repo":"docs","deployBranch":"main","contentDirectory":"","isPrivate":true,"mountPath":"","label":""},"feedback":{"thumbs":false},"entitlements":{},"buildId":"6ae48a0b812f7e980ce53e23","clientVersion":"0.0.4094","searchFilterCounts":[{"language":"default","tag":"Discovery","count":120},{"language":"default","tag":"Using Discovery Dashboard","count":58},{"language":"default","tag":"Theme Development","count":52},{"language":"default","tag":"Content","count":39},{"language":"default","tag":"API Reference","count":30},{"language":"default","tag":"Platform Settings","count":26},{"language":"default","tag":"Experro Discovery","count":24},{"language":"default","tag":"Getting Started","count":23},{"language":"default","tag":"Experiments","count":23},{"language":"default","tag":"Plug \u0026 Play Integration","count":23}]},"assistantConfig":{},"basePath":"","hasChatPermissions":false,"hasWebMcpPermissions":false,"toggles":[{"name":"kill-isr","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"agent-mintlify-slack","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"agent-integrations-settings","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"rbac-expansion","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"automations-pr-grouping","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"custom-prefix","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"analytics-v7","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"user-flows-analytics","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"no-publish-flow","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workos-onboarding","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"llms-txt-v2","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"snapshot-serving-live","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"stripTemperatureMiddleware","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"support-platform-pylon-zendesk","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"snapshot-serving","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"instant-rollback","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"granular-notifications-server","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"granular-notifications","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"automations-fable","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"fixed-ai-action-pricing","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"automation-resolve-merge-conflict","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"scoped-publishing","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"mintql","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"page-level-analytics","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"editor-version-history-v2","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"billing-page-v2","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"full-page-search","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workspace-projects","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"assistant-v5","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"fork-pr-previews","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"revalidation-jwt","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workos-sso-scim","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"hobby-abuse-scan","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"dashboard-inbox","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workos-signup","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"turbopuffer-dual-write","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"workos-enabled","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"approve-review-flow","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"editor-metadata","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"sso-setup-deadline-banner","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"turbopuffer-serve","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"live-agents","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false},{"name":"comment-mode","enabled":true,"variant":{"name":"disabled","enabled":false,"feature_enabled":true},"impressionData":false}],"googleFontsInlined":false},"customCss":[],"page":{"pagePath":"experiments/a_b_testing/duration","slug":"/experiments/a_b_testing/duration","pageMetadata":{"title":"Duration","description":"Set when the experiment starts, how it stops, and who gets notified when it finishes.","href":"/experiments/a_b_testing/duration"},"description":{"compiledSource":"\"use strict\";\nconst {jsx: _jsx} = arguments[0];\nconst {useMDXComponents: _provideComponents} = arguments[0];\nfunction _createMdxContent(props) {\n const _components = {\n p: \"p\",\n ..._provideComponents(),\n ...props.components\n };\n return _jsx(_components.p, {\n children: \"Set when the experiment starts, how it stops, and who gets notified when it finishes.\"\n });\n}\nfunction MDXContent(props = {}) {\n const {wrapper: MDXLayout} = {\n ..._provideComponents(),\n ...props.components\n };\n return MDXLayout ? _jsx(MDXLayout, {\n ...props,\n children: _jsx(_createMdxContent, {\n ...props\n })\n }) : _createMdxContent(props);\n}\nreturn {\n default: MDXContent\n};\n","frontmatter":{},"scope":{}},"pageType":"default","mdx":{"mdxSource":{"compiledSource":"\"use strict\";const{Fragment:_Fragment,jsx:_jsx,jsxs:_jsxs}=arguments[0];const{useMDXComponents:_provideComponents}=arguments[0];function _createMdxContent(props){const _components={a:`a`,code:`code`,li:`li`,p:`p`,strong:`strong`,tbody:`tbody`,td:`td`,th:`th`,thead:`thead`,tr:`tr`,ul:`ul`,..._provideComponents(),...props.components},{Frame,Heading,OptimizedImage,Table,Warning}=_components;if(!Frame)_missingMdxReference(`Frame`,true);if(!Heading)_missingMdxReference(`Heading`,true);if(!OptimizedImage)_missingMdxReference(`OptimizedImage`,true);if(!Table)_missingMdxReference(`Table`,true);if(!Warning)_missingMdxReference(`Warning`,true);return _jsxs(_Fragment,{children:[_jsx(_components.p,{children:`Duration controls the experiment’s running window. Set a start date, and either an end date or nothing at all — an experiment with no end date runs until you end it manually.`}),`\n`,_jsx(Heading,{level:`2`,id:`configuration-details`,children:`Configuration Details`}),`\n`,_jsx(Frame,{children:_jsx(OptimizedImage,{src:`https://mintcdn.com/experro/H32RAWpqB_urQLNk/images/experiments/a_b_testing/ab_duration.png?fit=max\u0026auto=format\u0026n=H32RAWpqB_urQLNk\u0026q=85\u0026s=2f9072057d3c1292ec37fcac4a7cc4a6`,alt:``,\"data-og-width\":`1917`,width:`1917`,\"data-og-height\":`917`,height:`917`,\"data-path\":`images/experiments/a_b_testing/ab_duration.png`,\"data-optimize\":`true`,\"data-opv\":`3`,srcset:`https://mintcdn.com/experro/H32RAWpqB_urQLNk/images/experiments/a_b_testing/ab_duration.png?w=280\u0026fit=max\u0026auto=format\u0026n=H32RAWpqB_urQLNk\u0026q=85\u0026s=ebbe7c13c8c137c1c97d1785f2f352f4 280w, https://mintcdn.com/experro/H32RAWpqB_urQLNk/images/experiments/a_b_testing/ab_duration.png?w=560\u0026fit=max\u0026auto=format\u0026n=H32RAWpqB_urQLNk\u0026q=85\u0026s=ab06aa99cda7ca81293121fe43040e77 560w, https://mintcdn.com/experro/H32RAWpqB_urQLNk/images/experiments/a_b_testing/ab_duration.png?w=840\u0026fit=max\u0026auto=format\u0026n=H32RAWpqB_urQLNk\u0026q=85\u0026s=a308bf39a05330584c03a0a1407127f6 840w, https://mintcdn.com/experro/H32RAWpqB_urQLNk/images/experiments/a_b_testing/ab_duration.png?w=1100\u0026fit=max\u0026auto=format\u0026n=H32RAWpqB_urQLNk\u0026q=85\u0026s=91b0976e74795c2a65be97102b6dd9dc 1100w, https://mintcdn.com/experro/H32RAWpqB_urQLNk/images/experiments/a_b_testing/ab_duration.png?w=1650\u0026fit=max\u0026auto=format\u0026n=H32RAWpqB_urQLNk\u0026q=85\u0026s=2c136e4d9ffceb1b5cd60c7b5cff4f62 1650w, https://mintcdn.com/experro/H32RAWpqB_urQLNk/images/experiments/a_b_testing/ab_duration.png?w=2500\u0026fit=max\u0026auto=format\u0026n=H32RAWpqB_urQLNk\u0026q=85\u0026s=3ab1880bbd4f9f5438b27b2a1ca7061c 2500w`})}),`\n`,_jsxs(Table,{children:[_jsx(_components.thead,{children:_jsxs(_components.tr,{children:[_jsx(_components.th,{children:`Field`}),_jsx(_components.th,{children:`Required`}),_jsx(_components.th,{children:`Description`})]})}),_jsxs(_components.tbody,{children:[_jsxs(_components.tr,{children:[_jsx(_components.td,{children:_jsx(_components.strong,{children:`Start Date`})}),_jsx(_components.td,{children:`Yes`}),_jsx(_components.td,{children:`When the experiment begins. A future date schedules it.`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:_jsx(_components.strong,{children:`End Date`})}),_jsx(_components.td,{children:`No`}),_jsx(_components.td,{children:`When the experiment stops. Leave empty to run indefinitely.`})]}),_jsxs(_components.tr,{children:[_jsx(_components.td,{children:_jsx(_components.strong,{children:`Email Notification`})}),_jsx(_components.td,{children:`No`}),_jsx(_components.td,{children:`Addresses to notify when the experiment completes.`})]})]})]}),`\n`,_jsx(Heading,{level:`2`,id:`email-notification`,children:`Email Notification`}),`\n`,_jsxs(_components.p,{children:[`Start typing a name or address and Experro suggests matching users. To notify someone outside the workspace, type the full address and press `,_jsx(_components.strong,{children:`Enter`}),`.`]}),`\n`,_jsx(_components.p,{children:`You can add as many recipients as you need. Badly formatted addresses are rejected with an inline message.`}),`\n`,_jsx(Heading,{level:`2`,id:`key-considerations`,children:`Key Considerations`}),`\n`,_jsxs(_components.ul,{children:[`\n`,_jsxs(_components.li,{children:[_jsx(_components.strong,{children:`Start Date`}),` and `,_jsx(_components.strong,{children:`End Date`}),` are a single linked range. The end date must fall after the start date.`]}),`\n`,_jsxs(_components.li,{children:[`If no end date is set, the experiment runs until you end it manually. Results show `,_jsx(_components.code,{children:`∞ days`}),` in place of a countdown.`]}),`\n`,_jsx(_components.li,{children:`A draft whose end date has already passed cannot be started until you move the date forward.`}),`\n`]}),`\n`,_jsx(Warning,{children:_jsx(_components.p,{children:`Leave a gap of more than three minutes between the start and end dates. The scheduler runs every three minutes, and a shorter window may never publish.`})}),`\n`,_jsx(Heading,{level:`2`,id:`what’s-next`,children:`What’s Next`}),`\n`,_jsxs(_components.ul,{children:[`\n`,_jsx(_components.li,{children:_jsx(_components.a,{href:`/experiments/a_b_testing/variants`,children:`Variants`})}),`\n`]})]})}function MDXContent(props={}){const{wrapper:MDXLayout}={..._provideComponents(),...props.components};return MDXLayout?_jsx(MDXLayout,{...props,children:_jsx(_createMdxContent,{...props})}):_createMdxContent(props)}return{default:MDXContent};function _missingMdxReference(id,component){throw new Error(`Expected `+(component?`component`:`object`)+\" `\"+id+\"` to be defined: you likely forgot to import, pass, or provide it.\")}","frontmatter":{},"scope":{"config":{},"pageMetadata":{"title":"Duration","description":"Set when the experiment starts, how it stops, and who gets notified when it finishes.","href":"/experiments/a_b_testing/duration"}}},"mdxSourceWithNoJs":null},"mdxExtracts":{"tableOfContents":[{"title":"Configuration Details","slug":"configuration-details","depth":2,"children":[]},{"title":"Email Notification","slug":"email-notification","depth":2,"children":[]},{"title":"Key Considerations","slug":"key-considerations","depth":2,"children":[]},{"title":"What’s Next","slug":"what’s-next","depth":2,"children":[]}],"codeExamples":{}},"jsLinks":[],"subdomain":"experro","siteName":"Experro","title":"Duration - Experro","navMaps":{"firstHrefInVersion":{},"firstHrefInLanguage":{}},"lastModified":"2026-08-10T14:43:44.622Z","originalFileLocation":"experiments/a_b_testing/duration.mdx"},"headHtml":"\u003cscript data-mint-head>(function(){var d=document.documentElement,p=null;if(!p){try{p=localStorage.getItem(\"isDarkMode\")}catch(e){}if(p==='true')p='dark';else if(p==='false')p='light';if(p!=='light'\u0026\u0026p!=='dark'\u0026\u0026p!=='system')p=\"system\"}var r=p==='system'?(matchMedia(\"(prefers-color-scheme: dark)\").matches?'dark':'light'):p;d.classList.remove(r==='dark'?'light':'dark');d.classList.add(r);d.setAttribute(\"data-theme-preference\",p)})();\u003c/script>\u003cmeta data-mint-head name=\"description\" content=\"Set when the experiment starts, how it stops, and who gets notified when it finishes.\">\u003cmeta data-mint-head name=\"application-name\" content=\"Experro\">\u003cmeta data-mint-head name=\"generator\" content=\"Mintlify\">\u003cmeta data-mint-head name=\"robots\" content=\"index, follow\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"192x192\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon/android-chrome-192x192.png\" media=\"(prefers-color-scheme: light)\">\u003clink data-mint-head rel=\"apple-touch-icon\" type=\"image/png\" sizes=\"180x180\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon/apple-touch-icon.png\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon/favicon-16x16.png\" media=\"(prefers-color-scheme: light)\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon/favicon-32x32.png\" media=\"(prefers-color-scheme: light)\">\u003clink data-mint-head rel=\"shortcut icon\" type=\"image/x-icon\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon/favicon.ico\" media=\"(prefers-color-scheme: light)\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"192x192\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon-dark/android-chrome-192x192.png\" media=\"(prefers-color-scheme: dark)\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon-dark/favicon-16x16.png\" media=\"(prefers-color-scheme: dark)\">\u003clink data-mint-head rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon-dark/favicon-32x32.png\" media=\"(prefers-color-scheme: dark)\">\u003clink data-mint-head rel=\"shortcut icon\" type=\"image/x-icon\" href=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon-dark/favicon.ico\" media=\"(prefers-color-scheme: dark)\">\u003cmeta data-mint-head property=\"og:title\" content=\"Duration - Experro\">\u003cmeta data-mint-head property=\"og:description\" content=\"Set when the experiment starts, how it stops, and who gets notified when it finishes.\">\u003cmeta data-mint-head property=\"og:site_name\" content=\"Experro\">\u003cmeta data-mint-head property=\"og:url\" content=\"https://help.experro.com/experiments/a_b_testing/duration\">\u003cmeta data-mint-head property=\"og:type\" content=\"website\">\u003cmeta data-mint-head property=\"og:image\" content=\"https://experro.mintlify.site/_mintlify/api/og/v2?division=A%2FB+Testing\u0026amp;title=Duration\u0026amp;description=Set+when+the+experiment+starts%2C+how+it+stops%2C+and+who+gets+notified+when+it+finishes.\u0026amp;theme=8645715fd0c0bab9adae54ac\u0026amp;signature=6af6e0536e3ca6da25f70541358ecf1725d1230f3abc1f6ba9af31d5e69a09c5\">\u003cmeta data-mint-head property=\"og:image:width\" content=\"1200\">\u003cmeta data-mint-head property=\"og:image:height\" content=\"630\">\u003cmeta data-mint-head name=\"twitter:card\" content=\"summary_large_image\">\u003cmeta data-mint-head name=\"twitter:title\" content=\"Duration - Experro\">\u003cmeta data-mint-head name=\"twitter:description\" content=\"Set when the experiment starts, how it stops, and who gets notified when it finishes.\">\u003cmeta data-mint-head name=\"twitter:image\" content=\"https://experro.mintlify.site/_mintlify/api/og/v2?division=A%2FB+Testing\u0026amp;title=Duration\u0026amp;description=Set+when+the+experiment+starts%2C+how+it+stops%2C+and+who+gets+notified+when+it+finishes.\u0026amp;theme=8645715fd0c0bab9adae54ac\u0026amp;signature=6af6e0536e3ca6da25f70541358ecf1725d1230f3abc1f6ba9af31d5e69a09c5\">\u003cmeta data-mint-head name=\"twitter:image:width\" content=\"1200\">\u003cmeta data-mint-head name=\"twitter:image:height\" content=\"630\">\u003cmeta data-mint-head name=\"msapplication-config\" content=\"/mintlify-assets/_mintlify/favicons/experro/EfqvK4Hw2eIKGGc4/_generated/favicon/browserconfig.xml\">\u003cmeta data-mint-head name=\"apple-mobile-web-app-title\" content=\"Experro\">\u003cmeta data-mint-head name=\"msapplication-TileColor\" content=\"#4F46E5\">\u003clink data-mint-head rel=\"canonical\" href=\"https://help.experro.com/experiments/a_b_testing/duration\">\u003clink data-mint-head rel=\"alternate\" type=\"application/xml\" href=\"/sitemap.xml\">\u003clink data-mint-head rel=\"alternate\" type=\"text/markdown\" href=\"/experiments/a_b_testing/duration.md\">\u003cscript data-mint-head type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https://help.experro.com/#organization\",\"name\":\"Experro\",\"url\":\"https://help.experro.com\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://mintcdn.com/experro/hT4c11DxPL1gRWmf/logo/experro_doc_light.svg?fit=max\u0026auto=format\u0026n=hT4c11DxPL1gRWmf\u0026q=85\u0026s=af188f3ceb4443880665587c1fa81b98\"}},{\"@type\":\"WebSite\",\"@id\":\"https://help.experro.com#website\",\"name\":\"Experro\",\"url\":\"https://help.experro.com\",\"publisher\":{\"@id\":\"https://help.experro.com/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https://help.experro.com/experiments/a_b_testing/duration#webpage\",\"url\":\"https://help.experro.com/experiments/a_b_testing/duration\",\"name\":\"Duration\",\"description\":\"Set when the experiment starts, how it stops, and who gets notified when it finishes.\",\"dateModified\":\"2026-08-10T14:43:44.622Z\",\"isPartOf\":{\"@id\":\"https://help.experro.com#website\"},\"breadcrumb\":{\"@id\":\"https://help.experro.com/experiments/a_b_testing/duration#breadcrumb\"}},{\"@type\":\"BreadcrumbList\",\"@id\":\"https://help.experro.com/experiments/a_b_testing/duration#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"A/B Testing\",\"item\":\"https://help.experro.com/experiments/a_b_testing/create_an_ab_test\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Duration\",\"item\":\"https://help.experro.com/experiments/a_b_testing/duration\"}]},{\"@type\":[\"Article\",\"TechArticle\"],\"@id\":\"https://help.experro.com/experiments/a_b_testing/duration#article\",\"headline\":\"Duration\",\"name\":\"Duration\",\"description\":\"Set when the experiment starts, how it stops, and who gets notified when it finishes.\",\"url\":\"https://help.experro.com/experiments/a_b_testing/duration\",\"mainEntityOfPage\":{\"@id\":\"https://help.experro.com/experiments/a_b_testing/duration#webpage\"},\"dateModified\":\"2026-08-10T14:43:44.622Z\",\"publisher\":{\"@id\":\"https://help.experro.com/#organization\"},\"isPartOf\":{\"@id\":\"https://help.experro.com#website\"}}]}\u003c/script>\u003cscript data-mint-head type=\"application/ld+json\">{\"@context\":\"https://schema.org\",\"@type\":\"WebSite\",\"name\":\"Experro\",\"creator\":{\"@type\":\"Organization\",\"name\":\"Mintlify\",\"url\":\"https://mintlify.com\"}}\u003c/script>","siteName":"Experro","nav":{"global":{"anchors":[{"anchor":"Website","icon":"globe","href":"https://www.experro.com/"},{"anchor":"Case Studies","icon":"book","href":"https://www.experro.com/case-studies/"},{"anchor":"Blog","icon":"blog","href":"https://www.experro.com/blog/"}]},"tabs":[{"tab":"Discovery","pages":[{"title":"Discovery","href":"/proof_of_value/pov_overview"}]},{"tab":"Content","pages":[{"title":"Content","href":"/content/getting_started/introduction"}]},{"tab":"Experiments","groups":[{"group":"Overview","pages":[{"title":"Experiments Overview","href":"/experiments/overview/overview"},{"title":"Experiment Statuses","href":"/experiments/overview/experiment_statuses"}]},{"group":"A/B Testing","pages":[{"title":"Create an A/B Test","href":"/experiments/a_b_testing/create_an_ab_test"},{"title":"Details","href":"/experiments/a_b_testing/details"},{"title":"Metrics","href":"/experiments/a_b_testing/metrics"},{"title":"Target Audience","description":null,"href":"/experiments/a_b_testing/target_audience"},{"title":"Duration","href":"/experiments/a_b_testing/duration"},{"title":"Variants","description":null,"href":"/experiments/a_b_testing/variants"},{"title":"Experience","href":"/experiments/a_b_testing/experience"}]},{"group":"Personalization","pages":[{"title":"Create a Personalization Experiment","href":"/experiments/personalization/create_a_personalization_experiment"},{"title":"Details","href":"/experiments/personalization/details"},{"title":"Metrics","href":"/experiments/personalization/metrics"},{"title":"Target Audience","href":"/experiments/personalization/target_audience"},{"title":"Duration","href":"/experiments/personalization/duration"},{"title":"Experience","href":"/experiments/personalization/experience"}]},{"group":"Targeting","pages":[{"title":"Condition Based Targeting","href":"/experiments/targeting/condition_based_targeting"}]},{"group":"Managing Experiments","pages":[{"title":"Manage Your Experiments","href":"/experiments/managing_experiments/experiment_list"},{"title":"Set Experiment Priority","href":"/experiments/managing_experiments/experiment_priority"},{"title":"Pause an Experiment","href":"/experiments/managing_experiments/pause_an_experiment"},{"title":"End an Experiment","href":"/experiments/managing_experiments/end_an_experiment"},{"title":"Clone and Delete Experiments","href":"/experiments/managing_experiments/clone_and_delete_an_experiment"}]},{"group":"Analytics","pages":[{"title":"View Experiment Results","href":"/experiments/analytics/overview"},{"title":"Experience Analytics","href":"/experiments/analytics/experience_analytics"}]}]},{"tab":"Theme Development","pages":[{"title":"Theme Development","href":"/theme-development/getting-started/introduction"}]},{"tab":"API Reference","pages":[{"title":"API Reference","href":"/api-reference/introduction"}]},{"tab":"Analytics SDK","pages":[{"title":"Analytics SDK","href":"/analytics_sdk/overview"}]},{"tab":"Platform Settings","pages":[{"title":"Platform Settings","href":"/configurations/workspace_settings/introduction"}]}]},"basePath":"","title":"Duration - Experro","buildId":"dpl_42LwxxU1kGN114H4XzwGYXa9ZDah","deploymentId":"dpl_42LwxxU1kGN114H4XzwGYXa9ZDah","dynamics":["07c022d89b","a74be98ba7"],"chunks":["Frame-5Xwp92K7.js","DynamicMarkdown-BoyYAA8K.js","zoom-image-lightbox-DkE6VzSN.js","lightbox-handle-r17bVUz3.js"]}