Boost and Bury rules allow you to dynamically adjust product rankings in your digital storefront. These rules enable you to fine-tune which products appear more prominently and which are downplayed:
  • Boost Rules elevate a product’s position to increase its visibility and likelihood of purchase.
  • Bury Rules lower a product’s ranking to reduce its prominence.
By leveraging these rules, you gain granular control over product display—allowing you to promote high-margin or high-conversion items while demoting products that are less relevant or out of stock.

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Use Case

Scenario: An online retailer wants to promote new arrivals and demote out-of-season products. Solution:
  • Use Boost Rules to increase the visibility of new arrivals.
  • Use Bury Rules to decrease the visibility of out-of-season products.
Outcome: Enhanced visibility for new products leads to increased sales, while out-of-season products are relegated to lower positions, creating a more engaging and conversion-oriented shopping experience.

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Creating Boost/Bury Rules

To create a Boost or Bury rule, follow the steps outlined in the Configuring Rules Section. Once you select the operation as Boost/Bury, provide the following details to configure the rule.

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Configuration Details

When configuring a Boost or Bury rule in Experro, you will need to supply the following details:
Field NameDescription
Rule NameEnter a unique name for the rule.
OperationSelect the Operation as Boost/Bury to determine whether the rule will elevate or lower product ranking.
Boost/Bury Level ConfigurationUse the slider to adjust the intensity of the boost or bury effect as per your requirement. You will be able to Boost or Bury and adjust the intensity based on how you adjust the slider.
FieldChoose the product attribute (e.g., price, category, stock status) on which to base the rule.
ConditionSelect the condition (e.g., equals, contains) to evaluate the selected field.
ValueSpecify the value for the condition to trigger the rule.
Add ConditionOptionally, add additional conditions to refine the rule using logical operators (AND/OR).
By following these guidelines, you can effectively configure Boost and Bury rules in Experro, ensuring that your merchandising strategy precisely targets and optimizes product visibility to drive sales and enhance customer satisfaction.