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Documentation Index

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Why & How Banners Drive Growth

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Strategic Benefits

  • High-Intent Visibility
    Banners appear directly within search results and category pages, where users already have strong purchase intent. This ensures your campaigns are seen at the most critical decision-making moments.
  • Guided Discovery
    Banners help direct users toward specific products, categories, or collections, reducing friction and improving navigation within large catalogs.
  • Campaign Amplification
    Instead of relying only on homepage banners or ads, you can reinforce campaigns across all discovery touchpoints, increasing visibility and recall.
  • Faster Execution
    Banners can be created and deployed instantly without engineering support, enabling quick response to business needs or market trends.
  • Contextual Relevance
    By aligning banners with user queries or browsing context, you ensure messaging feels personalized and timely.

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Operational Levers

  • Flexible Placement Control
    You can define exactly where a banner appears within the product grid, such as after the 4th or 8th product, ensuring optimal visibility without disrupting the browsing experience.
  • Rule-Based Targeting
    Banners can be triggered based on search queries, categories, or merchandising conditions, ensuring precise delivery.
  • Seamless Integration
    Banners work alongside merchandising rules, collections, and search ranking logic, creating a cohesive discovery experience.
  • No-Code Management
    Merchandisers can create, edit, and manage banners directly from the dashboard, enabling faster experimentation and reduced dependency on developers.
  • Performance Tracking
    Track key metrics such as impressions, clicks, and conversions to measure the effectiveness of each banner.

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Common Use Cases

  • Promote Seasonal Campaigns Run time-bound campaigns aligned with events or seasons to drive urgency and conversions. Example: “Diwali Sale – Up to 50% Off” banner across home decor and gifting categories.
  • Boost Product Launches Highlight new arrivals or exclusive launches to ensure immediate visibility among relevant audiences. Example: A banner for “New iPhone Launch – Explore Now” shown on mobile and electronics pages.
  • Drive Category-Level Promotions Target specific categories with tailored offers to improve relevance and engagement. Example: “Flat 40% Off on Winter Jackets” banner within the outerwear category.
  • Support Search-Based Targeting Display dynamic banners based on user queries to align with intent. Example: Searching “sofa sets” triggers a banner for “Modern Living Room Collections – Shop Now.”
  • Cross-Sell and Upsell Encourage users to explore complementary products or bundles within their browsing journey. Example: A banner within a “Handbags” listing promotes “Complete Your Look – Wallets & Accessories.”
  • Clear Inventory or Overstocks Push slow-moving or excess inventory using targeted messaging within relevant listings. Example: “Last Chance Deals – Up to 70% Off” banner for clearance categories.

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Best Practices

  • Keep Messaging Contextual and Clear
    Ensure banner messaging aligns with the user’s intent and page context. Avoid generic copy and focus on relevance.     Example: Instead of “Big Sale,” use “Up to 30% Off on Running Shoes” for a running shoes search page.
  • Optimize Placement for Visibility Without Disruption
    Place banners where they are easily noticeable but do not interrupt the browsing flow. Avoid overloading pages with too many banners.     Example: Insert a banner after the first or second product row rather than at the very top or between every few items.
  • Design for Mobile First
    Ensure banners are responsive, lightweight, and visually clear across all devices. Prioritize readability and fast loading.     Example: Use shorter text and high-contrast visuals for smaller screens.
  • Use Strong Visual Hierarchy
    Highlight key elements such as discounts, CTAs, and product imagery to capture attention quickly.     Example: Emphasize “50% OFF” visually, supported by a clear “Shop Now” CTA.
  • Leverage Scheduling for Campaigns
    Pre-schedule banners for upcoming campaigns and ensure they expire automatically when no longer relevant.     Example: Schedule a “Weekend Sale” banner to go live Friday evening and expire Sunday night.
  • Continuously Measure and Iterate
    Track performance metrics like CTR, engagement, and conversion rate to refine your strategy.     Example: Replace low-performing creatives with new variations based on performance insights.
  • Test Variations Regularly
    Experiment with different creatives, messaging, placements, and formats to identify what drives the best results.     Example: Compare “Flat 20% Off” vs “Save ₹500” messaging to see which performs better.
By using Banners strategically, you transform your discovery experience into an active merchandising layer that not only informs users but also influences decisions, drives engagement, and delivers measurable business impact.