Skip to main content
The Algorithm is the central command center for tuning Experro’s search intelligence. Here, you control exactly how the AI blends four core signals:Relevance, Performance, Personalization, and Merchandising—into every search result. Instead of one-size-fits-all defaults, Experro offers an open-box framework that hands you the levers to decide:
  • Which signals matter most (via top‐level weight sliders)
  • How deeply each signal probes your catalog (via per-tab configurations)
  • Which real-world interactions drive your rankings (through performance and personalization models)
  • How business rules can override or augment AI decisions (with merchandising strategies)
At a glance, an algorithm surfaces four main tabs:
  1. Relevance Configure Gen AI search (multi-model text + image weighting), semantic understanding, and classic text‐processing enrichments. Decide how your catalog is parsed, how out-of-stock items behave, and how deep the AI should dive into meaning versus exact matches.
  2. Performance Leverage real user engagement with clicks, add-to-cart, purchases, and custom events to train performance-based ranking models. Choose up to three models, assign relative weights to each event, set time decay windows, and let Experro reward the products that truly resonate.
  3. Personalization Activate AI-powered affinity scoring using global and category-specific attributes, in-session behavior, and historical or cohort-based profiles. Build up to three personalization models, define affinity fields (brand, category, color, etc.), weight your engagement events, and watch Experro tailor results to each shopper’s preferences.
  4. Ranking Balance all signals together : Relevance, Personalization, Merchandising, and Performance using four top‐level sliders that always sum to 100. Follow industry best practices (e.g., 50–70% relevance, 20–30% personalization, 10–20% merchandising, 1–10% performance) or customize to your brand’s unique goals.
By combining these four tabs, you gain transparent, step‐by-step control over how search results are scored and ordered. Whether you want to prioritize pure keyword matches, amplify real-time engagement, deliver highly personalized experiences, or enforce strategic merchandising campaigns, the Algorithm page gives you all the tools clearly surfaced and visually guided to craft the exact search behavior your business and customers demand.