Algorithm
Ranking
The Ranking tab is where you determine the high-level balance between each of Experro’s core signals : Relevance, Merchandising, Personalization, and Performance to compute the final search score for every product. By adjusting each slider, you explicitly decide how much influence each signal should carry, ensuring search results align with your business goals and user expectations.
By strategically balancing these four signals, you gain full control over Experro’s AI-driven ranking. Whether your aim is to maximize relevance, push specific promotions, delight returning customers, or capitalize on real-time trends, the Ranking tab empowers you to dial in exactly how each signal contributes to the final ordered list of products.
Result Ranking Strategy
At the top of this tab, you’ll see four sliders—one for each signal. They always sum to 100, representing the total “score budget” allocated across:| Control | Description |
|---|---|
| Relevance Weightage (%) | Percentage devoted to matching shopper queries against product titles, descriptions, and attributes. |
| Merchandising Weightage (%) | Percentage for business-driven overrides (e.g., promoting new arrivals, high-margin items, or campaigns). |
| Personalization Weightage (%) | Percentage to boost products based on individual user affinity and past behaviors. |
| Performance Ranking Weightage (%) | Percentage for engagement-based signals (clicks, conversions, stock levels) to influence ranking. |
| Total Weightage (100) | Ensures that the combined weights of all four signals equal 100, preventing unintended bias. |
Industry Best Practices
Below the sliders, you’ll find recommended ranges to help you get started. These serve as a baseline but feel free to adapt based on your unique catalog, audience, and goals:| Signal | Suggested Range | Rationale |
|---|---|---|
| Relevance | 50–70% | Ensures most results closely match user queries, creating a solid foundation for any experience. |
| Personalization | 20–30% | Leverages user data to surface items that resonate individually—boosts engagement and conversion for returning visitors. |
| Merchandising | 10–20% | Allows business priorities (e.g., featured products, promotions, inventory pushes) to shine through without completely overriding relevance. |
| Performance | 1–10% | Adds real-time engagement signals, ensuring that trending or high-converting items gain a slight bump without causing volatility. |