The Home screen under Insights provides a bird’s‑eye view of your website’s engagement and traffic patterns. At the top, use the Time Selector to adjust the date range for all widgets on the page. Each widget then surfaces a specific metric or breakdown, enabling you to quickly assess how users are interacting with your content.
Home Widgets

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Core Metrics

  • Visitors: Total number of users who visited your website during the selected time frame.
  • New Visitors: Number of users who accessed your site for the first time.
  • Returning Visitors: Number of users who had visited before and came back within the selected period.
  • Website Traffic: This displays all the traffic on your website in selected duration.

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Audience Segmentation

  • Top Browsers: Breakdown of your traffic by browser (e.g., Chrome, Firefox, Safari). Helps you prioritize browser‑specific testing or feature support.
  • Top Devices: Distribution of sessions across device types (e.g., Desktop, Smartphone ). Offers insight into which device to optimize for.
  • Top Countries: Geographic distribution of your visitors, showing the top countries by session volume. Useful for localization and geo‑targeted content.
  • Top Operating Systems: Shows which OS platforms (Windows, macOS, Android, iOS, etc.) your audience uses most.

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Traffic Sources & Entry Points

  • Sessions by Traffic Source: A grid view of where your visitors came from. Identify where the most visitors came from based on the source. Use this to gauge the effectiveness of acquisition channels.
  • Top Landing Pages: Lists the URLs or content entries that received the highest number of first‑touch visits. Identifies your most compelling entry‑point content.
Multiple widgets are interactive. You can hover or click on chart segments and table rows to drill into the underlying data. Together, these widgets give you a holistic snapshot of who your visitors are, where they come from, and how they enter and interact with your site.