Skip to main contentThe Customers tab under Insights → Dashboard offers a deep dive into your audience composition and purchasing behaviors. Begin by selecting a date range with the Time Selector; all widgets on this page will reflect metrics from that interval.
Customer Counts & Rates
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Customers: Total number of customer accounts during the selected period.
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New Customers: Number of new customers within the timeframe.
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New Customer Rate: Percentage of total customers represented by new customers (New Customers ÷ Customers × 100).
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Returning Customer Rate: Percentage of total customers who had purchased previously and returned to buy again (Returning Customers ÷ Customers × 100).
Revenue-Based Segmentation
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Top Customers by Revenue: Breakdown of customers who generated the highest total revenue during the period, starting from highest to lowest.
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Top New Customers by Revenue: Identifies the first-time buyers whose initial purchases contributed the most revenue.
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All Customer Summary by Revenue: A comprehensive table or chart summarizing every customer’s total revenue, useful for identifying your best‑valued accounts.
Geographic Insights
- Customers by Region: Breaks down customer count by geographic region, helping you tailor regional marketing and support efforts.
