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The Customers tab under Insights → Dashboard offers a deep dive into your audience composition and purchasing behaviors. Begin by selecting a date range with the Time Selector; all widgets on this page will reflect metrics from that interval.

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Customer Counts & Rates

  • Customers: Total number of customer accounts during the selected period.
  • New Customers: Number of new customers within the timeframe.
  • New Customer Rate: Percentage of total customers represented by new customers (New Customers ÷ Customers × 100).
  • Returning Customer Rate: Percentage of total customers who had purchased previously and returned to buy again (Returning Customers ÷ Customers × 100).

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Revenue-Based Segmentation

  • Top Customers by Revenue: Breakdown of customers who generated the highest total revenue during the period, starting from highest to lowest.
  • Top New Customers by Revenue: Identifies the first-time buyers whose initial purchases contributed the most revenue.
  • All Customer Summary by Revenue: A comprehensive table or chart summarizing every customer’s total revenue, useful for identifying your best‑valued accounts.

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Geographic Insights

  • Customers by Region: Breaks down customer count by geographic region, helping you tailor regional marketing and support efforts.