The Best Sellers algorithm surfaces your top-performing products—those with the highest sales volume and revenue over a recent period. By showcasing proven favorites, you build trust, leverage social proof, and drive additional conversions across your storefront.
Recommended Placements
Home Page : Showcase the site-wide best sellers to new visitors.
Category Pages : Highlight top-selling items within each category (e.g., “Top-Rated Boots”).
Product Pages : Display “Best Sellers” in the same category to encourage cross-selling.
How It Works
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Sales Data Aggregation
Continuously ingests transaction records to track purchase frequency, quantities sold, and total revenue per SKU.
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Time-Window Analysis
Applies a configurable look-back period (e.g., 7, 30, or 90 days) so that best sellers reflect current buying trends.
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Contextual Scoping
- Global: Ranks the entire catalog.
- Category: Limits to items within the current category context.
- Product Page: Recommends other best-selling items related by category or tag.
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Dynamic Updating
Automatically refreshes rankings in real time as new sales occur, ensuring recommendations stay up-to-date.
Supported Rule Types
- Global
- Home Page
- Category
- Product
When to Use
- Boost Social Proof: Leverage proven favorites to reassure shoppers and reduce decision fatigue.
- Engage New Visitors: For users with no history, best sellers provide a strong starting point.
- Seasonal Campaigns: Align “Best Sellers” with seasonal collections (e.g., “Summer Best Sellers”).
Example
A shopper views a Sofa product page:
- The Best Sellers widget displays the top 6 sofas by sales volume over the last 30 days.
- As the customer browses, real-time sales updates ensure the list reflects any new top performers.
By highlighting your most popular items, you tap into collective buying behavior—driving trust, engagement, and incremental revenue. 
