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The Hot New Releases algorithm surfaces the freshest additions or fastest-rising items in your catalog—keeping your storefront dynamic and on-trend. By combining product launch dates with real-time popularity signals, it delivers a curated feed of new arrivals and trending content that drives discovery and repeat visits.
Recommended Placements

1. Home Page : Showcase the latest arrivals to capture visitor interest immediately.

2. Category Pages :Highlight new releases within that category (e.g., “New in Electronics”).

3. Product Pages :Suggest complementary new products alongside the viewed item.

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How It Works

  1. Release Date Tracking
    Products are tagged with their launch date. The algorithm prioritizes the most recent entries in your catalog.
  2. Popularity Signals
    Early engagement metrics (views, clicks, add-to-carts) within a defined window boost items that show strong initial traction.
  3. Hybrid Ranking
    A combined score of freshness (release recency) and momentum (popularity) determines the final ordering.
Boost, Bury, and Sort rules do not apply to Hot New Releases. You can still use Pin, Slot, Include, and Exclude to further refine placement.

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Supported Rule Types

  • Global
  • Home Page
  • Category
  • Product

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When to Use

  • Seasonal Launches
    Promote limited-edition or seasonal products right when they drop.
  • Trend Spotting
    Surface viral or high-momentum items to capitalize on emerging trends.
  • Catalog Refresh
    Keep returning shoppers engaged by always showing something new.

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Example

A shopper lands on the Home Page of a fashion store:
  1. Hot New Releases displays a carousel of the newest jackets and accessories launched in the past two weeks.
  2. Clicking into “New Arrivals” in the “Outerwear” category shows only the latest coats tagged by release date.
  3. On a specific Jacket product page, a “Hot New Releases” widget recommends other recently added jackets that are quickly gaining popularity.
By spotlighting fresh inventory, you keep your storefront feeling alive and give customers a reason to return—fueling engagement and conversions.