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The Frequently Viewed Together widget analyzes what products customers tend to browse in the same session and surfaces those as suggestions—helping shoppers discover complementary items and boosting engagement.
Recommended Placements

1. Product Page: Show items often viewed alongside the current product

2. Cart Page: Suggest related products based on cart contents

3. Checkout: Offer last-minute browsed items before purchase

4. Homepage: Display a generic “Customers Also Viewed” feed for returning visitors

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How It Works

  1. Interaction Matrix Construction
    The algorithm builds a customer–product matrix capturing views and clicks.
  2. Similarity Computation
    Products that frequently co-occur in the same sessions receive higher similarity scores, reflecting their propensity to be viewed together.
  3. Session Context Boosting
    If the shopper has active session data, products viewed earlier in that session are boosted to the top of the recommendations.
  4. Fallback Handling
    When no session or historical view data exists, an optional fallback algorithm (e.g., popular or hot new items) can fill the widget to avoid an empty state.

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Supported Rule Types

You can scope FVT behavior at multiple levels, each of which can override the global settings:
  • Global (default for all placements)
  • Home Page
  • Product Page
  • Cart Page

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Behavior for Non-Logged-In Users

  • With Session Activity: Displays FVT based on products viewed in this session.
  • Brand-New Visitors:
    • Fallback Disabled: If the user is on the product page, it will show the suggestions that are made to get started with the current product. ⦁ If the user is on the home page, it will not show any suggestions because there is no browsing history.
    • Fallback Enabled: Shows fallback algorithm suggestions to mitigate cold start.

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Behavior for Logged-In Users

  • Returning Customers: Combines long-term view history with current session to refine FVT picks.
  • Newly Registered (No History):
    • Fallback Disabled: If the user is on the product page, it will show the suggestions that are made to get started with the current product. ⦁ If the user is on the home page, it will not show any suggestions because there is no browsing history.
    • Fallback Enabled: Fallback suggestions fill the widget, guiding new users.

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When to Use FVT

  • Complementary Discovery: Offer accessories or variants frequently explored together (e.g., phone cases with smartphones).
  • Browsing Inspiration: On PDPs, help shoppers discover related products they might otherwise miss.
  • Cart Encouragement: Surface recently viewed items to reduce drop-off before purchase.

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Example Scenario

  1. A shopper views a linen summer dress on your PDP.
  2. FVT identifies that other customers often also viewed a straw hat, sunglasses, and a woven tote bag.
  3. A “Frequently Viewed Together” carousel appears—encouraging the shopper to explore those complementary items.