The Popular Products algorithm highlights the top-performing, most-engaged items across your storefront or within specific categories. By tapping into collective user behavior—views, clicks, add-to-carts, and purchases—it surfaces the products that resonate most with your audience, driving social proof and higher conversions.
Recommended Placements

Home Page : Showcase the site-wide best sellers to new visitors.

Category Pages : Highlight trending items within each category (e.g., “Top-Rated Boots”).

Product Pages : Display “Most Popular” alternatives or complementary items to encourage upsell.

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How It Works

The Popular Products Recommendation Algorithm identifies and recommends items that have gained widespread popularity among users, taking into account factors such as high engagement, views, and frequent purchases. By leveraging the collective preferences of the user base, this algorithm emphasizes products that resonate well with the audience, aiming to enhance user satisfaction and drive conversions. It is particularly effective for showcasing trending or top-rated items to users, contributing to a dynamic and engaging user experience.

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Supported Rule Types

  • Global
  • Home Page
  • Category
  • Product

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When to Use

  • Social Proof Boost
    Leverage the popularity of high-engagement products to build trust and urgency.
  • New Visitor Engagement
    For anonymous or first-time shoppers, show universally liked items that appeal broadly.
  • Seasonal Trends
    Surface category-specific best sellers (e.g., “Summer Tops”) to align with current demand.

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Example

A shopper explores the Footwear category:
  1. The Popular Products widget displays the 10 boots with the highest combined engagement over the past 30 days.
  2. On a specific Boot product page, “Popular Products” recommends other top-selling boots in that price range.
By showcasing what’s resonating most with your audience, you tap into social proof and guide shoppers toward proven favorites—boosting confidence and conversion.