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A rule variant is an alternate configuration of the same merchandising rule. Each variant holds its own operation, boost or bury weighting, and conditions, so you can test two merchandising strategies against each other rather than guessing which ranks better.

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Prerequisites

  • Permission to manage merchandising rules.
  • A plan that includes A/B testing. Without it, the option to save a variant does not appear.

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Create a Variant

1

Open the rule

In Discovery, go to Merchandising and open the rule you want to create a variant of.
2

Configure the variant

Set the Operation, adjust the boost or bury weighting, and add the conditions you want this variant to apply.Use the product preview beside the rule to check how your configuration reorders results before you save.
3

Save it as a variant

Click the arrow beside Save, then select Save as a New Variant.
4

Confirm it was created

The new variant appears in the variant selector in the left panel.
Save as a New Variant only appears when your plan includes A/B testing.

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Switch Between Variants

The variant selector sits at the top of the rule configuration panel. Open it to see every variant on the rule and switch between them. The variant currently applied to your storefront carries an Active badge. Manage Variants at the bottom of the selector opens the full variant list. Variants already in use by an experiment are marked with an experiment icon.

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Using Variants in an Experiment

Once a rule has more than one variant, it becomes selectable on the Experience step of the experiment flow, where you map each variant to an experiment group.
Changing the configuration of a variant that a running experiment is using changes what shoppers see mid-test. Pause the experiment first, or create a new variant instead.

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What’s Next